
<p>An offerwall is an app-monetization unit displaying various incentivized advertising offers. Users can complete multiple offers in exchange for receiving in-app rewards. This mobile monetization strategy is usually presented in gaming apps, however can be used across all verticals.</p>



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<html><body><h2 class="wp-block-heading" id="how-does-an-offerwall-work?"><strong>How Does an Offerwall Work?</strong></h2></body></html>




<p>Offerwalls act as a marketplace for users and advertisers, similar to an in-app mini store. These ads are typically located in high-traffic locations like the app’s store or it pops up at optimal time. This initiates the user to take action and make use of the rewards. For example, a user can watch a video if they need a hint on what steps to take in a game.&nbsp;</p>



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<html><body><h2 class="wp-block-heading" id="what-are-the-advantages-of-offerwall-ads?"><strong>What are the Advantages of Offerwall Ads?</strong></h2></body></html>




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<li>Offerwall ads are user-initiated, so they aren’t disruptive like traditional ads. This increases the retention rate of app users and also improves their experience since they can gain from these ads without paying.</li>



<li>They offer users the opportunity to earn points, virtual currency, hints, temporary premium benefits, and time-limit extensions, among others for free. This method helps sites and apps monetize their non-paying users. </li>



<li>These ads increase the chance of in-app purchases. As users get a glimpse of the premium features, they are more likely to end up deciding on the in-app purchase upfront. </li>



<li>Offerwalls help in increasing your app revenue. These ads deliver an extremely effective cost per mille or eCPM for app developers. </li>
</ul>



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<html><body><h2 class="wp-block-heading" id="how-can-you-maximize-offerwall-ads?"><strong>How Can You Maximize Offerwall Ads?</strong></h2></body></html>




<p>There are multiple processes for maximizing offerwall ads:</p>



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<li><strong>Segment Your Users: </strong>Create your offerwalls based on different users such as non-spenders vs. spenders, active vs. passive players and newcomers vs. returning users. <br><a href="https://tools.nextgrowthlabs.com/what-are-demand-side-platforms/" target="_blank" rel="noreferrer noopener"></a></li>



<li><strong>Execute Branding: </strong>Match the look and feel of your offerwall to your in-app experience so that users are less likely to see it as an ad. Ensure proper color scheme, symbols and art to maintain consistency.</li>
</ul>



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<li><strong>Keep it Seamless: </strong>Update the choices of tasks regularly so that well-retained players get new offers and don’t get bored. The choices include taking a survey, completing a level, playing a mini-game, etc. </li>
</ul>



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<li><strong>Choose the Correct Time: </strong>If you opt for the pop-up method, carefully select the time that typically leads users to close the app. </li>
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<li><strong>Conduct A/B Testing: </strong>Execute A/B testing to see which method works best for your app. Collect the data and work it according to your advantage. </li>
</ul>



<p>Thus, understand how offerwalls work and leverage it to gain success. Optimize them by using different strategies and use them as an effective revenue source.&nbsp;&nbsp;</p>


What is an Offerwall?

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