Different Meta Tags and Their Impact on SEO
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Meta tags are of different types and can be used to increase the visibility of a website of search engines. Their impact on SEO is undeniable; however, when not written property can negatively impact your website’s ranking. Let’s understand the importance of meta tags in SEO and how you can accurately write the different types.
Meta tags are snippets of text that describe the content of a page. The term “meta” is derived from “metadata” which emphasizes the type of data these tags provide- data about the data on your page. They are essentially snippets of HTML code that are crawled by search engine robots like Google.
These tags are not visible on the page’s content, such as blog posts, articles, or web pages. They are embedded in the page source code. These concise content descriptors play a critical role in informing search engines about the nature of a web page. Therefore, they influence the visibility of a web page on the search engine results page (SERPs).
The distinction between visible tags and meta tags lies in their location within the HTML structure. Meta tags exclusively exist in the HTML, typically situated at the “head” of the page, making them visible only to search engines and individuals familiar with locating them.
Meta tags play a vital role in SEO by facilitating communication between search engine robots. They guide indexing decisions and provide important information about a page’s content. Meta tags that are well-written and configured properly enhance the understanding of webpage content, increasing the likelihood of higher rankings in search engine results.
Moreover, meta tags contribute to improved user experience by offering quality information in the search results. This leads to higher click-through rates (CTR) and a better overall website experience. However, not all meta tags influence SEO to which it’s important to know which ones are crucial and which have fallen out of use like the meta keyword tags.
Meta tags are added to the
section of the page and can be written only in HTML code. To optimize your meta tags for better performance, focus on user-oriented content. Align your meta tags with the theme of the page and incorporate the main keyword or synonyms, especially in the title and meta description.
Follow the below tips for useful meta tags and incorporate Google’s guidelines for improved rankings:
The meta title tag is the most important meta tag and anchor. The
element usually appears as a clickable headline in the SERPs, social networks, and browsers. Placed in the <head> of your webpage, it summarizes your page’s content. <a href="https://tools.nextgrowthlabs.com/learn-everything-about-http-status-codes-and-their-importance/" target="_blank" rel="noreferrer noopener"></a></p><p>While the impact of rankings has shifted, user behavior remains vital. Due to this, crafting a compelling title that elevates traffic and clicks as well as influences ranking is important. Note that Google no longer requires you to match exact keywords on the title tag, instead focus on the overall content. Do not confuse the title tag with heading 1 as this is only visible to users on the search results, but not within the page. </p><p><strong>Best Practices:</strong></p><ul class="wp-block-list">
<li>Curate a unique title that describes the page’s content accurately and concisely.</li>
<li>The title should attract the attention of users and increase the CTR of the page in the SERPs.</li>
<li>Keep the title length up to 50-60 characters.</li>
<li>Put important keywords in a natural manner and do not exceed or repeat keywords.</li>
<li>Make use of the brand name in the title as it positively impacts the search.</li>
</ul><ul class="wp-block-list">
<li><strong>Meta Description Tags</strong></li>
</ul><p>A meta description is also present in the <head> of a webpage and is displayed alongside a title and page URL. This tag provides a brief description of the page which is visible in the search results and gets displayed as a SERP snippet. </p><p>Although Google does not always display the content written by the author/creator, it may automatically generate meta descriptions by assessing the content of the page to meet the “quality” standards. The meta description impacts the number of clicks you get and if a user searches for a particular keyword in their query, the word will appear as bold in this tag.</p><p><strong>Best Practices:</strong></p><ul class="wp-block-list">
<li>Write meta descriptions in a way that reflects the value of the page and summarizes the content.</li>
<li>Include important keywords at the beginning of the sentences in a natural way and remember to repeat them.</li>
<li>Keep the length of this description between 150-160 characters. </li>
</ul><ul class="wp-block-list">
<li><strong>Heading Tags (H1-H6)</strong></li>
</ul><p>Heading tags are meta tags in HTML that help in identifying the headings and subheadings within content. Although the use of H2-H6 tags is not that important to search engines, the H1 tag plays a key role in SEO. </p><p>Additionally, these heading tags make it clear for readers to understand the content. They are like anchors in a wall of text and help in easy navigation of different sections on a page. As per Google’s recommendation, you can match your page’s title with H1 and change the order a little. </p><p><strong>Best Practices:</strong></p><ul class="wp-block-list">
<li>Keep your headings relevant to the content or section they are describing.</li>
<li>Ensure your headings reflect the sentiment of the text rather than simply writing Chapter 1, Chapter 2, etc.</li>
<li>Do not overuse the tag and keywords. Keep it reliable for users. <br><a href="https://tools.nextgrowthlabs.com/data-driven-revision-of-your-seo-title-and-meta-with-template/" target="_blank" rel="noreferrer noopener"></a></li>
<li><strong>Image Alt Attributes</strong></li>
</ul><p>The image alt attribute is added to an image tag which describes the content of the image. The alt tag always needs to be contextually relevant and aligned with the image. They play a vital role in terms of on-page optimization as they are shown to visitors when an image can’t load, thereby providing integral information. The second is when search engines rely on alt attributes to understand images since they cannot “see” them.</p><p><strong>Best Practices:</strong></p><ul class="wp-block-list">
<li>Optimize the prominent images that are likely to be looked up in Google Images search.</li>
<li>Add alt text on pages where too much content is not present</li>
<li>Keep it descriptive and clear and use relevant keywords that align with the image and topic.</li>
</ul><ul class="wp-block-list">
<li><strong>Nofollow Attributes</strong></li>
</ul><p>External links of your site impact SEO by showcasing credibility or devaluing content. Google penalizes manipulative linking, emphasizing genuine content. In the era of semantic search, linked sources contribute to context. </p><p>So, be mindful of how and where you link. By default, all hyperlinks are followed. But by adding a nofollow attribute, you signal the search engines not to follow the link or pass link equity. Typically the following links are a nofollow:</p><ul class="wp-block-list">
<li>Links to content deemed “untrusted.”</li>
<li>Paid or sponsored links to avoid selling your “vote” to Google.</li>
<li>Links from user-generated content are susceptible to spam.</li>
<li>Internal “Sign in” and “Register” like, which are unnecessary for crawling and budget optimization.</li>
</ul><ul class="wp-block-list">
<li><strong>Meta Robots Tags</strong></li>
</ul><p>In the robots meta tag, the “noindex” attribute tells the search engine not to index a page whereas a “nofollow” instructs them to not follow links on that page. While these tags don’t directly impact the ranking of that page, they influence how your site is seen by search engines. </p><p>For instance, “noindex” can be helpful for pages with little user value or incomplete content. Using these tags provides control over how your site is viewed by search engines in different scenarios.</p><p><strong>Best Practices:</strong></p><ul class="wp-block-list">
<li>Close pages that unreasonably waste the crawl budget.</li>
<li>Close unnecessary or unfinished pages with thin content of no value and no intent to appear in the SERPs.</li>
<li>Ensure not to restrict important pages from indexing. </li>
</ul><ul class="wp-block-list">
<li><strong>rel=”canonical” Link Tag</strong></li>
</ul><p>The rel=”canonical” link tag indicates the preferred version of a page for search engines, essential when multiple URLs or similar content exist. While internal duplicate content is leniently handled, specifying the preferred URL avoids uneven crawling. <a href="https://tools.nextgrowthlabs.com/reverse-engineering-high-traffic-content-from-a-keyword-perspective/" target="_blank" rel="noreferrer noopener"></a></p><p>This prevents penalties and also simplifies the tracking performance metrics. Additionally, this tag helps consolidate efforts, transferring link signals to the preferred version and steaming your SEO strategy efficiently. </p><p><strong>Best Practices:</strong></p><ul class="wp-block-list">
<li>Pages with similar content on the same topic or subject. </li>
<li>Duplicate pages are available under multiple URLs.</li>
<li>Versions of the same page with session IDsor other URL parameters that do not impact content. </li>
<li>Make use of canonical tags for near duplicate pages. </li>
</ul><ul class="wp-block-list">
<li><strong>Schema Markup</strong></li>
</ul><p>Schema markup organizes webpage data for search engine recognition, providing a dual benefit of improved UX and significant SEO value. With respect to the semantic web, structured data aids search engines in understanding content beyond keywords. Rich snippets, enhanced by schema tags, offer informative SERP results, positively influencing user behavior factors and ultimately impacting search engine rankings</p><p><strong>Best Practices:</strong></p><ul class="wp-block-list">
<li>Create a map consisting of your most important pages and deduce the concepts relevant to them.</li>
<li>Implement the markup carefully and use online tools if required. </li>
<li>Test the markup to ensure it isn’t misleading or not added properly.</li>
</ul><ul class="wp-block-list">
<li><strong>Social Media Meta Tags</strong></li>
</ul><p>Open Graph, initially introduced by Facebook and now recognized by Linkedin, controls how a page appears when shared on social media. Twitter cards, exclusive to Twitter, offer similar enhancements. Key Open Graph tags include og:title, og:url, og:description, and og:image. </p><p>Utilizing these specific social media meta tags doesn’t impact search engine rankings but significantly increases CTR and UX by shaping how your links appear to your audience. </p><p><strong>Best Practices:</strong></p><ul class="wp-block-list">
<li>Add relevant metadata using Open Graph protocol, and test the URL to see how it’ll be displayed.</li>
<li>Set up Twitter cards and validate them once done.<br></li>
<li><strong>Viewport Meta Tag</strong></li>
</ul><p>According to the viewport meta tag definition, it allows you to control how a page is scaled and displayed on devices. “Width=device-width” matches the page to the screen’s width and “initial scale=1” establishes a 1:1 relationship, considering screen orientation. </p><p>While this tag does not directly impact rankings, it plays a critical role in user experience, especially with the rise of mobile browsing. Negling the viewport meta tag may affect the CTR and impact bounce rates, making it an essential element for user satisfaction.</p><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd">
<html><body><h2 class="wp-block-heading" id="conclusion"><strong>Conclusion</strong></h2></body></html>
<p>Thus, the list of meta tags mentioned in this blog plays a vital role in SEO. Carefully understand how each of these tags is used. Utilize the best practices to elevate the rankings of your webpage as well as increase audience engagement. </p>
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type="application/json">{"props":{"pageProps":{"postData":{"id":"cG9zdDoxMDEyMg==","slug":"meta-tags-impact-on-seo","modified":"2025-09-24T11:53:18","date":"2025-09-24T09:43:00","featuredImage":{"node":{"mediaDetails":{"sizes":[{"height":"169","width":"300","sourceUrl":"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/09/1-4-300x169.jpg"},{"height":"576","width":"1024","sourceUrl":"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/09/1-4-1024x576.jpg"},{"height":"150","width":"150","sourceUrl":"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/09/1-4-150x150.jpg"},{"height":"432","width":"768","sourceUrl":"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/09/1-4-768x432.jpg"},{"height":"864","width":"1536","sourceUrl":"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/09/1-4-1536x864.jpg"},{"height":"300","width":"300","sourceUrl":"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/09/1-4-300x300.jpg"},{"height":"338","width":"600","sourceUrl":"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/09/1-4-600x338.jpg"},{"height":"100","width":"100","sourceUrl":"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/09/1-4-100x100.jpg"},{"height":"120","width":"120","sourceUrl":"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/09/1-4-120x120.jpg"}]},"altText":"Meta tags in SEO","caption":null}},"categories":{"nodes":[{"name":"SEO","slug":"seo"}]},"tags":{"nodes":[]},"author":{"node":{"name":"Praveen Kumar","slug":"praveen","avatar":{"url":"https://secure.gravatar.com/avatar/b337b170553c453bdf743e4722de4086cdbf2628749055b42196d7da9213d2d5?s=96\u0026d=blank\u0026r=g"}}},"translations":[],"translation":{"id":"cG9zdDoxMDEyMg==","title":"Different Meta Tags and Their Impact on SEO","content":"\u003c?xml encoding=\"utf-8\" ?\u003e\u003cp\u003eMeta tags are of different types and can be used to increase the visibility of a website of search engines. Their impact on SEO is undeniable; however, when not written property can negatively impact your website\u0026rsquo;s ranking. Let\u0026rsquo;s understand the importance of meta tags in SEO and how you can accurately write the different types.\u003c/p\u003e\u003c!DOCTYPE html PUBLIC \"-//W3C//DTD HTML 4.0 Transitional//EN\" \"http://www.w3.org/TR/REC-html40/loose.dtd\"\u003e\n\u003chtml\u003e\u003cbody\u003e\u003ch2 class=\"wp-block-heading\" id=\"what-are-meta-tags\"\u003e\u003cstrong\u003eWhat are Meta Tags?\u003c/strong\u003e\u003c/h2\u003e\u003c/body\u003e\u003c/html\u003e\n\u003cp\u003eMeta tags are snippets of text that describe the content of a page. The term \u0026ldquo;meta\u0026rdquo; is derived from \u0026ldquo;metadata\u0026rdquo; which emphasizes the type of data these tags provide- data about the data on your page. They are essentially snippets of HTML code that are crawled by search engine robots like Google.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThese tags are not visible on the page\u0026rsquo;s content, such as blog posts, articles, or web pages. They are embedded in the page source code. These concise content descriptors play a critical role in informing search engines about the nature of a web page. Therefore, they influence the visibility of a web page on the search engine results page (SERPs).\u0026nbsp;\u003c/p\u003e\u003cp\u003eThe distinction between visible tags and meta tags lies in their location within the HTML structure. Meta tags exclusively exist in the HTML, typically situated at the \u0026ldquo;head\u0026rdquo; of the page, making them visible only to search engines and individuals familiar with locating them.\u0026nbsp;\u003c/p\u003e\u003c!DOCTYPE html PUBLIC \"-//W3C//DTD HTML 4.0 Transitional//EN\" \"http://www.w3.org/TR/REC-html40/loose.dtd\"\u003e\n\u003chtml\u003e\u003cbody\u003e\u003ch2 class=\"wp-block-heading\" id=\"how-do-google-meta-tags-impact-seo\"\u003e\u003cstrong\u003eHow Do Google Meta Tags Impact SEO?\u003c/strong\u003e\u003c/h2\u003e\u003c/body\u003e\u003c/html\u003e\n\u003cp\u003eMeta tags play a vital role in SEO by facilitating communication between search engine robots. They guide indexing decisions and provide important information about a page\u0026rsquo;s content. Meta tags that are well-written and configured properly enhance the understanding of webpage content, increasing the likelihood of higher rankings in search engine results.\u0026nbsp;\u003c/p\u003e\u003cp\u003eMoreover, meta tags contribute to improved user experience by offering quality information in the search results. This leads to higher click-through rates (CTR) and a better overall website experience. However, not all meta tags influence SEO to which it\u0026rsquo;s important to know which ones are crucial and which have fallen out of use like the meta keyword tags.\u0026nbsp;\u003c/p\u003e\u003c!DOCTYPE html PUBLIC \"-//W3C//DTD HTML 4.0 Transitional//EN\" \"http://www.w3.org/TR/REC-html40/loose.dtd\"\u003e\n\u003chtml\u003e\u003cbody\u003e\u003ch2 class=\"wp-block-heading\" id=\"how-to-write-meta-tags\"\u003e\u003cstrong\u003eHow to Write Meta Tags?\u003c/strong\u003e\u003c/h2\u003e\u003c/body\u003e\u003c/html\u003e\n\u003cp\u003eMeta tags are added to the \u0026lt;head\u0026gt; section of the page and can be written only in HTML code. To optimize your meta tags for better performance, focus on user-oriented content. Align your meta tags with the theme of the page and incorporate the main keyword or synonyms, especially in the title and meta description.\u0026nbsp;\u003c/p\u003e\u003c!DOCTYPE html PUBLIC \"-//W3C//DTD HTML 4.0 Transitional//EN\" \"http://www.w3.org/TR/REC-html40/loose.dtd\"\u003e\n\u003chtml\u003e\u003cbody\u003e\u003ch2 class=\"wp-block-heading\" id=\"types-of-meta-tags\"\u003e\u003cstrong\u003eTypes of Meta Tags\u003c/strong\u003e\u003c/h2\u003e\u003c/body\u003e\u003c/html\u003e\n\u003cp\u003eFollow the below tips for useful meta tags and incorporate Google\u0026rsquo;s guidelines for improved rankings:\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eTitle Tags\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eThe meta title tag is the most important meta tag and anchor. The \u0026lt;title\u0026gt; element usually appears as a clickable headline in the SERPs, social networks, and browsers. Placed in the \u0026lt;head\u0026gt; of your webpage, it summarizes your page\u0026rsquo;s content.\u0026nbsp;\u003ca href=\"https://tools.nextgrowthlabs.com/learn-everything-about-http-status-codes-and-their-importance/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003eWhile the impact of rankings has shifted, user behavior remains vital. Due to this, crafting a compelling title that elevates traffic and clicks as well as influences ranking is important. Note that Google no longer requires you to match exact keywords on the title tag, instead focus on the overall content. Do not confuse the title tag with heading 1 as this is only visible to users on the search results, but not within the page.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eCurate a unique title that describes the page\u0026rsquo;s content accurately and concisely.\u003c/li\u003e\n\n\n\n\u003cli\u003eThe title should attract the attention of users and increase the CTR of the page in the SERPs.\u003c/li\u003e\n\n\n\n\u003cli\u003eKeep the title length up to 50-60 characters.\u003c/li\u003e\n\n\n\n\u003cli\u003ePut important keywords in a natural manner and do not exceed or repeat keywords.\u003c/li\u003e\n\n\n\n\u003cli\u003eMake use of the brand name in the title as it positively impacts the search.\u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eMeta Description Tags\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eA meta description is also present in the \u0026lt;head\u0026gt; of a webpage and is displayed alongside a title and page URL. This tag provides a brief description of the page which is visible in the search results and gets displayed as a SERP snippet.\u0026nbsp;\u003c/p\u003e\u003cp\u003eAlthough Google does not always display the content written by the author/creator, it may automatically generate meta descriptions by assessing the content of the page to meet the \u0026ldquo;quality\u0026rdquo; standards. The meta description impacts the number of clicks you get and if a user searches for a particular keyword in their query, the word will appear as bold in this tag.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eWrite meta descriptions in a way that reflects the value of the page and summarizes the content.\u003c/li\u003e\n\n\n\n\u003cli\u003eInclude important keywords at the beginning of the sentences in a natural way and remember to repeat them.\u003c/li\u003e\n\n\n\n\u003cli\u003eKeep the length of this description between 150-160 characters.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eHeading Tags (H1-H6)\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eHeading tags are meta tags in HTML that help in identifying the headings and subheadings within content. Although the use of H2-H6 tags is not that important to search engines, the H1 tag plays a key role in SEO.\u0026nbsp;\u003c/p\u003e\u003cp\u003eAdditionally, these heading tags make it clear for readers to understand the content. They are like anchors in a wall of text and help in easy navigation of different sections on a page. As per Google\u0026rsquo;s recommendation, you can match your page\u0026rsquo;s title with H1 and change the order a little.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eKeep your headings relevant to the content or section they are describing.\u003c/li\u003e\n\n\n\n\u003cli\u003eEnsure your headings reflect the sentiment of the text rather than simply writing Chapter 1, Chapter 2, etc.\u003c/li\u003e\n\n\n\n\u003cli\u003eDo not overuse the tag and keywords. Keep it reliable for users.\u0026nbsp;\u003cbr\u003e\u003ca href=\"https://tools.nextgrowthlabs.com/data-driven-revision-of-your-seo-title-and-meta-with-template/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e\u003c/a\u003e\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eImage Alt Attributes\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eThe image alt attribute is added to an image tag which describes the content of the image. The alt tag always needs to be contextually relevant and aligned with the image. They play a vital role in terms of on-page optimization as they are shown to visitors when an image can\u0026rsquo;t load, thereby providing integral information. The second is when search engines rely on alt attributes to understand images since they cannot \u0026ldquo;see\u0026rdquo; them.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eOptimize the prominent images that are likely to be looked up in Google Images search.\u003c/li\u003e\n\n\n\n\u003cli\u003eAdd alt text on pages where too much content is not present\u003c/li\u003e\n\n\n\n\u003cli\u003eKeep it descriptive and clear and use relevant keywords that align with the image and topic.\u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eNofollow Attributes\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eExternal links of your site impact SEO by showcasing credibility or devaluing content. Google penalizes manipulative linking, emphasizing genuine content. In the era of semantic search, linked sources contribute to context.\u0026nbsp;\u003c/p\u003e\u003cp\u003eSo, be mindful of how and where you link. By default, all hyperlinks are followed. But by adding a nofollow attribute, you signal the search engines not to follow the link or pass link equity. Typically the following links are a nofollow:\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eLinks to content deemed \u0026ldquo;untrusted.\u0026rdquo;\u003c/li\u003e\n\n\n\n\u003cli\u003ePaid or sponsored links to avoid selling your \u0026ldquo;vote\u0026rdquo; to Google.\u003c/li\u003e\n\n\n\n\u003cli\u003eLinks from user-generated content are susceptible to spam.\u003c/li\u003e\n\n\n\n\u003cli\u003eInternal \u0026ldquo;Sign in\u0026rdquo; and \u0026ldquo;Register\u0026rdquo; like, which are unnecessary for crawling and budget optimization.\u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eMeta Robots Tags\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eIn the robots meta tag, the \u0026ldquo;noindex\u0026rdquo; attribute tells the search engine not to index a page whereas a \u0026ldquo;nofollow\u0026rdquo; instructs them to not follow links on that page. While these tags don\u0026rsquo;t directly impact the ranking of that page, they influence how your site is seen by search engines.\u0026nbsp;\u003c/p\u003e\u003cp\u003eFor instance, \u0026ldquo;noindex\u0026rdquo; can be helpful for pages with little user value or incomplete content. Using these tags provides control over how your site is viewed by search engines in different scenarios.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eClose pages that unreasonably waste the crawl budget.\u003c/li\u003e\n\n\n\n\u003cli\u003eClose unnecessary or unfinished pages with thin content of no value and no intent to appear in the SERPs.\u003c/li\u003e\n\n\n\n\u003cli\u003eEnsure not to restrict important pages from indexing.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003erel=\u0026rdquo;canonical\u0026rdquo; Link Tag\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eThe rel=\u0026rdquo;canonical\u0026rdquo; link tag indicates the preferred version of a page for search engines, essential when multiple URLs or similar content exist. While internal duplicate content is leniently handled, specifying the preferred URL avoids uneven crawling.\u0026nbsp;\u003ca href=\"https://tools.nextgrowthlabs.com/reverse-engineering-high-traffic-content-from-a-keyword-perspective/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003eThis prevents penalties and also simplifies the tracking performance metrics. Additionally, this tag helps consolidate efforts, transferring link signals to the preferred version and steaming your SEO strategy efficiently.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003ePages with similar content on the same topic or subject.\u0026nbsp;\u003c/li\u003e\n\n\n\n\u003cli\u003eDuplicate pages are available under multiple URLs.\u003c/li\u003e\n\n\n\n\u003cli\u003eVersions of the same page with session IDsor other URL parameters that do not impact content.\u0026nbsp;\u003c/li\u003e\n\n\n\n\u003cli\u003eMake use of canonical tags for near duplicate pages.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eSchema Markup\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eSchema markup organizes webpage data for search engine recognition, providing a dual benefit of improved UX and significant SEO value. With respect to the semantic web, structured data aids search engines in understanding content beyond keywords. Rich snippets, enhanced by schema tags, offer informative SERP results, positively influencing user behavior factors and ultimately impacting search engine rankings\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eCreate a map consisting of your most important pages and deduce the concepts relevant to them.\u003c/li\u003e\n\n\n\n\u003cli\u003eImplement the markup carefully and use online tools if required.\u0026nbsp;\u003c/li\u003e\n\n\n\n\u003cli\u003eTest the markup to ensure it isn\u0026rsquo;t misleading or not added properly.\u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eSocial Media Meta Tags\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eOpen Graph, initially introduced by Facebook and now recognized by Linkedin, controls how a page appears when shared on social media. Twitter cards, exclusive to Twitter, offer similar enhancements. Key Open Graph tags include og:title, og:url, og:description, and og:image.\u0026nbsp;\u003c/p\u003e\u003cp\u003eUtilizing these specific social media meta tags doesn\u0026rsquo;t impact search engine rankings but significantly increases CTR and UX by shaping how your links appear to your audience.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eAdd relevant metadata using Open Graph protocol, and test the URL to see how it\u0026rsquo;ll be displayed.\u003c/li\u003e\n\n\n\n\u003cli\u003eSet up Twitter cards and validate them once done.\u003cbr\u003e\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eViewport Meta Tag\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eAccording to the viewport meta tag definition, it allows you to control how a page is scaled and displayed on devices. \u0026ldquo;Width=device-width\u0026rdquo; matches the page to the screen\u0026rsquo;s width and \u0026ldquo;initial scale=1\u0026rdquo; establishes a 1:1 relationship, considering screen orientation.\u0026nbsp;\u003c/p\u003e\u003cp\u003eWhile this tag does not directly impact rankings, it plays a critical role in user experience, especially with the rise of mobile browsing. Negling the viewport meta tag may affect the CTR and impact bounce rates, making it an essential element for user satisfaction.\u003c/p\u003e\u003c!DOCTYPE html PUBLIC \"-//W3C//DTD HTML 4.0 Transitional//EN\" \"http://www.w3.org/TR/REC-html40/loose.dtd\"\u003e\n\u003chtml\u003e\u003cbody\u003e\u003ch2 class=\"wp-block-heading\" id=\"conclusion\"\u003e\u003cstrong\u003eConclusion\u003c/strong\u003e\u003c/h2\u003e\u003c/body\u003e\u003c/html\u003e\n\u003cp\u003eThus, the list of meta tags mentioned in this blog plays a vital role in SEO. Carefully understand how each of these tags is used. Utilize the best practices to elevate the rankings of your webpage as well as increase audience engagement.\u0026nbsp;\u003c/p\u003e\n\u003cdiv class='yarpp yarpp-related yarpp-related-website yarpp-template-yarpp-template-suggested-blog'\u003e\n\n\u003cstyle\u003e\n.fixed-card {\n display: flex;\n flex-direction: column;\n}\n\n.fixed-card .card-info {\n flex-grow: 1;\n display: flex;\n flex-direction: column;\n}\n\n.card-title {\n font-size: 18px;\n font-weight: 600;\n margin-bottom: 10px;\n line-height: 1.3em;\n max-height: 2.6em; /* ~2 lines */\n display: -webkit-box;\n -webkit-line-clamp: 2; /* Number of lines */\n -webkit-box-orient: vertical;\n}\n\n.card-excerpt {\n font-size: 14px;\n color: #666;\n line-height: 1.4em;\n margin-top: auto;\n max-height: 4.2em; /* ~3 lines */\n display: -webkit-box;\n -webkit-line-clamp: 3; /* Number of lines */\n -webkit-box-orient: vertical;\n}\n\n.card-image img {\n width: 100%;\n height: 250px;\n object-fit: contain; /* keep image aspect inside box */\n}\n\u003c/style\u003e\n\n\u003ch3 id=\"related-posts\"\u003eRelated Posts\u003c/h3\u003e\n\n \u003cdiv class=\"row\"\u003e\n \u003cdiv class=\"col-lg-4 col-md-6 mb-30 item-article\"\u003e\n \u003cdiv class=\"card-blog-grid card-blog-grid-3 hover-up fixed-card\"\u003e\n \n \u003c!-- Featured Image --\u003e\n \u003cdiv class=\"card-image\"\u003e\n \u003ca href=\"https://blog.nextgrowthlabs.com/launched-new-keyword-density-tool-for-seo-aso/\" title=\"Launched: New Keyword Density Tool For SEO \u0026amp; ASO\"\u003e\n \u003cimg width=\"300\" height=\"169\" src=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/04/Your-paragraph-text-9-300x169.jpg\" class=\"bd-rd8 wp-post-image\" alt=\"\" srcset=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/04/Your-paragraph-text-9-300x169.jpg 300w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/04/Your-paragraph-text-9-1024x576.jpg 1024w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/04/Your-paragraph-text-9-768x432.jpg 768w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/04/Your-paragraph-text-9-1536x864.jpg 1536w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/04/Your-paragraph-text-9-600x338.jpg 600w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/04/Your-paragraph-text-9.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" /\u003e \u003c/a\u003e\n \u003c/div\u003e\n\n \u003c!-- Card Info --\u003e\n \u003cdiv class=\"card-info\"\u003e\n \u003ca href=\"https://blog.nextgrowthlabs.com/launched-new-keyword-density-tool-for-seo-aso/\"\u003e\n \u003ch4 class=\"color-brand-1 card-title\"\u003eLaunched: New Keyword Density Tool For SEO \u0026amp; ASO\u003c/h4\u003e\n \u003c/a\u003e\n\n \u003cdiv class=\"mb-25 mt-10\"\u003e\n \u003cspan class=\"font-xs color-grey-500\"\u003eApril 30, 2025\u003c/span\u003e\n \u003c/div\u003e\n\n \u003cp class=\"font-sm color-grey-500 mt-20 card-excerpt\"\u003e\n The NextGrowth Labs\u0026nbsp;Keyword Density Tool\u0026nbsp;is a versatile online tool that serves as a valuable resource for both SEO (Search Engine Optimization) and ASO (App Store... \u003c/p\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003cdiv class=\"col-lg-4 col-md-6 mb-30 item-article\"\u003e\n \u003cdiv class=\"card-blog-grid card-blog-grid-3 hover-up fixed-card\"\u003e\n \n \u003c!-- Featured Image --\u003e\n \u003cdiv class=\"card-image\"\u003e\n \u003ca href=\"https://blog.nextgrowthlabs.com/different-types-of-keywords-in-seo/\" title=\"Types of SEO Keywords: Short-Tail, Long-Tail \u0026amp; Intent\"\u003e\n \u003cimg width=\"300\" height=\"169\" src=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-300x169.jpg\" class=\"bd-rd8 wp-post-image\" alt=\"Types of keywords in SEO\" srcset=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-300x169.jpg 300w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-1024x576.jpg 1024w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-768x432.jpg 768w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-1536x864.jpg 1536w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-600x338.jpg 600w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" /\u003e \u003c/a\u003e\n \u003c/div\u003e\n\n \u003c!-- Card Info --\u003e\n \u003cdiv class=\"card-info\"\u003e\n \u003ca href=\"https://blog.nextgrowthlabs.com/different-types-of-keywords-in-seo/\"\u003e\n \u003ch4 class=\"color-brand-1 card-title\"\u003eTypes of SEO Keywords: Short-Tail, Long-Tail \u0026amp; Intent\u003c/h4\u003e\n \u003c/a\u003e\n\n \u003cdiv class=\"mb-25 mt-10\"\u003e\n \u003cspan class=\"font-xs color-grey-500\"\u003eAugust 22, 2025\u003c/span\u003e\n \u003c/div\u003e\n\n \u003cp class=\"font-sm color-grey-500 mt-20 card-excerpt\"\u003e\n Keywords are essentially the first step when creating a successful search optimization strategy (SEO). Search engines like Google and Bing rely on users inputting search... \u003c/p\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003cdiv class=\"col-lg-4 col-md-6 mb-30 item-article\"\u003e\n \u003cdiv class=\"card-blog-grid card-blog-grid-3 hover-up fixed-card\"\u003e\n \n \u003c!-- Featured Image --\u003e\n \u003cdiv class=\"card-image\"\u003e\n \u003ca href=\"https://blog.nextgrowthlabs.com/semantic-seo-importance-modern-search-rankings/\" title=\"Semantic SEO: Why It’s Essential for Modern Search Rankings\"\u003e\n \u003cimg width=\"300\" height=\"169\" src=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-300x169.jpg\" class=\"bd-rd8 wp-post-image\" alt=\"semantic seo\" srcset=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-300x169.jpg 300w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-1024x576.jpg 1024w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-768x432.jpg 768w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-1536x864.jpg 1536w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-600x338.jpg 600w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" /\u003e \u003c/a\u003e\n \u003c/div\u003e\n\n \u003c!-- Card Info --\u003e\n \u003cdiv class=\"card-info\"\u003e\n \u003ca href=\"https://blog.nextgrowthlabs.com/semantic-seo-importance-modern-search-rankings/\"\u003e\n \u003ch4 class=\"color-brand-1 card-title\"\u003eSemantic SEO: Why It’s Essential for Modern Search Rankings\u003c/h4\u003e\n \u003c/a\u003e\n\n \u003cdiv class=\"mb-25 mt-10\"\u003e\n \u003cspan class=\"font-xs color-grey-500\"\u003eJuly 15, 2025\u003c/span\u003e\n \u003c/div\u003e\n\n \u003cp class=\"font-sm color-grey-500 mt-20 card-excerpt\"\u003e\n Understanding Semantic SEO Semantic SEO refers to the process of optimizing content based on the true intent behind search queries and the relationships between words.... \u003c/p\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n\u003c/div\u003e\n","excerpt":"\u003cp\u003e Meta tags are of different types and can be used to increase the visibility of a website of search engines. Their impact on SEO is undeniable; however, when not written property can negatively impact your website\u0026rsquo;s ranking. Let\u0026rsquo;s understand the importance of meta tags in SEO and how you can accurately write the different types. [\u0026hellip;] \u003c/p\u003e\n","seo":{"metaDesc":"Understand how meta tags influence SEO rankings and user engagement. Learn the role of title tags, meta descriptions, robots tags, and canonical tags in improving visibility, CTR, and search performance.","title":"Different Meta Tags and Their Impact on SEO - NextGrowthLabs","canonical":"https://blog.nextgrowthlabs.com/meta-tags-impact-on-seo/","metaRobotsNofollow":"follow","metaRobotsNoindex":"index","opengraphDescription":"Understand how meta tags influence SEO rankings and user engagement. Learn the role of title tags, meta descriptions, robots tags, and canonical tags in improving visibility, CTR, and search performance.","opengraphTitle":"Different Meta Tags and Their Impact on SEO - NextGrowthLabs","twitterDescription":"","twitterTitle":""},"language":{"locale":"en_US","slug":"en"}},"bannerDetails":{"logo":null,"title":null,"subtitle":"Monitor your app performance \u0026 compare competitor apps, keyword ranks in one tool.","points":[{"item":"Track keyword rankings daily"}],"ctalabel":"Start for free","ctahref":"https://appvector.io/","utmsource":"blog","utmmedium":"sidebar_banner","utmcampaign":"app_article","showform":false},"appDetailsTable":{"detailsTitle":null,"appData":null},"content":"\u003c?xml encoding=\"utf-8\" ?\u003e\u003cp\u003eMeta tags are of different types and can be used to increase the visibility of a website of search engines. Their impact on SEO is undeniable; however, when not written property can negatively impact your website’s ranking. Let’s understand the importance of meta tags in SEO and how you can accurately write the different types.\u003c/p\u003e\u003c!DOCTYPE html PUBLIC \"-//W3C//DTD HTML 4.0 Transitional//EN\" \"http://www.w3.org/TR/REC-html40/loose.dtd\"\u003e\n\u003chtml\u003e\u003cbody\u003e\u003ch2 class=\"wp-block-heading\" id=\"what-are-meta-tags\"\u003e\u003cstrong\u003eWhat are Meta Tags?\u003c/strong\u003e\u003c/h2\u003e\u003c/body\u003e\u003c/html\u003e\n\u003cp\u003eMeta tags are snippets of text that describe the content of a page. The term “meta” is derived from “metadata” which emphasizes the type of data these tags provide- data about the data on your page. They are essentially snippets of HTML code that are crawled by search engine robots like Google. \u003c/p\u003e\u003cp\u003eThese tags are not visible on the page’s content, such as blog posts, articles, or web pages. They are embedded in the page source code. These concise content descriptors play a critical role in informing search engines about the nature of a web page. Therefore, they influence the visibility of a web page on the search engine results page (SERPs). \u003c/p\u003e\u003cp\u003eThe distinction between visible tags and meta tags lies in their location within the HTML structure. Meta tags exclusively exist in the HTML, typically situated at the “head” of the page, making them visible only to search engines and individuals familiar with locating them. \u003c/p\u003e\u003c!DOCTYPE html PUBLIC \"-//W3C//DTD HTML 4.0 Transitional//EN\" \"http://www.w3.org/TR/REC-html40/loose.dtd\"\u003e\n\u003chtml\u003e\u003cbody\u003e\u003ch2 class=\"wp-block-heading\" id=\"how-do-google-meta-tags-impact-seo\"\u003e\u003cstrong\u003eHow Do Google Meta Tags Impact SEO?\u003c/strong\u003e\u003c/h2\u003e\u003c/body\u003e\u003c/html\u003e\n\u003cp\u003eMeta tags play a vital role in SEO by facilitating communication between search engine robots. They guide indexing decisions and provide important information about a page’s content. Meta tags that are well-written and configured properly enhance the understanding of webpage content, increasing the likelihood of higher rankings in search engine results. \u003c/p\u003e\u003cp\u003eMoreover, meta tags contribute to improved user experience by offering quality information in the search results. This leads to higher click-through rates (CTR) and a better overall website experience. However, not all meta tags influence SEO to which it’s important to know which ones are crucial and which have fallen out of use like the meta keyword tags. \u003c/p\u003e\u003c!DOCTYPE html PUBLIC \"-//W3C//DTD HTML 4.0 Transitional//EN\" \"http://www.w3.org/TR/REC-html40/loose.dtd\"\u003e\n\u003chtml\u003e\u003cbody\u003e\u003ch2 class=\"wp-block-heading\" id=\"how-to-write-meta-tags\"\u003e\u003cstrong\u003eHow to Write Meta Tags?\u003c/strong\u003e\u003c/h2\u003e\u003c/body\u003e\u003c/html\u003e\n\u003cp\u003eMeta tags are added to the \u003chead\u003e section of the page and can be written only in HTML code. To optimize your meta tags for better performance, focus on user-oriented content. Align your meta tags with the theme of the page and incorporate the main keyword or synonyms, especially in the title and meta description. \u003c/p\u003e\u003c!DOCTYPE html PUBLIC \"-//W3C//DTD HTML 4.0 Transitional//EN\" \"http://www.w3.org/TR/REC-html40/loose.dtd\"\u003e\n\u003chtml\u003e\u003cbody\u003e\u003ch2 class=\"wp-block-heading\" id=\"types-of-meta-tags\"\u003e\u003cstrong\u003eTypes of Meta Tags\u003c/strong\u003e\u003c/h2\u003e\u003c/body\u003e\u003c/html\u003e\n\u003cp\u003eFollow the below tips for useful meta tags and incorporate Google’s guidelines for improved rankings:\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eTitle Tags\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eThe meta title tag is the most important meta tag and anchor. The \u003ctitle\u003e element usually appears as a clickable headline in the SERPs, social networks, and browsers. Placed in the \u003chead\u003e of your webpage, it summarizes your page’s content. \u003ca href=\"https://tools.nextgrowthlabs.com/learn-everything-about-http-status-codes-and-their-importance/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003eWhile the impact of rankings has shifted, user behavior remains vital. Due to this, crafting a compelling title that elevates traffic and clicks as well as influences ranking is important. Note that Google no longer requires you to match exact keywords on the title tag, instead focus on the overall content. Do not confuse the title tag with heading 1 as this is only visible to users on the search results, but not within the page. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eCurate a unique title that describes the page’s content accurately and concisely.\u003c/li\u003e\n\n\n\n\u003cli\u003eThe title should attract the attention of users and increase the CTR of the page in the SERPs.\u003c/li\u003e\n\n\n\n\u003cli\u003eKeep the title length up to 50-60 characters.\u003c/li\u003e\n\n\n\n\u003cli\u003ePut important keywords in a natural manner and do not exceed or repeat keywords.\u003c/li\u003e\n\n\n\n\u003cli\u003eMake use of the brand name in the title as it positively impacts the search.\u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eMeta Description Tags\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eA meta description is also present in the \u003chead\u003e of a webpage and is displayed alongside a title and page URL. This tag provides a brief description of the page which is visible in the search results and gets displayed as a SERP snippet. \u003c/p\u003e\u003cp\u003eAlthough Google does not always display the content written by the author/creator, it may automatically generate meta descriptions by assessing the content of the page to meet the “quality” standards. The meta description impacts the number of clicks you get and if a user searches for a particular keyword in their query, the word will appear as bold in this tag.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eWrite meta descriptions in a way that reflects the value of the page and summarizes the content.\u003c/li\u003e\n\n\n\n\u003cli\u003eInclude important keywords at the beginning of the sentences in a natural way and remember to repeat them.\u003c/li\u003e\n\n\n\n\u003cli\u003eKeep the length of this description between 150-160 characters. \u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eHeading Tags (H1-H6)\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eHeading tags are meta tags in HTML that help in identifying the headings and subheadings within content. Although the use of H2-H6 tags is not that important to search engines, the H1 tag plays a key role in SEO. \u003c/p\u003e\u003cp\u003eAdditionally, these heading tags make it clear for readers to understand the content. They are like anchors in a wall of text and help in easy navigation of different sections on a page. As per Google’s recommendation, you can match your page’s title with H1 and change the order a little. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eKeep your headings relevant to the content or section they are describing.\u003c/li\u003e\n\n\n\n\u003cli\u003eEnsure your headings reflect the sentiment of the text rather than simply writing Chapter 1, Chapter 2, etc.\u003c/li\u003e\n\n\n\n\u003cli\u003eDo not overuse the tag and keywords. Keep it reliable for users. \u003cbr\u003e\u003ca href=\"https://tools.nextgrowthlabs.com/data-driven-revision-of-your-seo-title-and-meta-with-template/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e\u003c/a\u003e\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eImage Alt Attributes\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eThe image alt attribute is added to an image tag which describes the content of the image. The alt tag always needs to be contextually relevant and aligned with the image. They play a vital role in terms of on-page optimization as they are shown to visitors when an image can’t load, thereby providing integral information. The second is when search engines rely on alt attributes to understand images since they cannot “see” them.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eOptimize the prominent images that are likely to be looked up in Google Images search.\u003c/li\u003e\n\n\n\n\u003cli\u003eAdd alt text on pages where too much content is not present\u003c/li\u003e\n\n\n\n\u003cli\u003eKeep it descriptive and clear and use relevant keywords that align with the image and topic.\u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eNofollow Attributes\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eExternal links of your site impact SEO by showcasing credibility or devaluing content. Google penalizes manipulative linking, emphasizing genuine content. In the era of semantic search, linked sources contribute to context. \u003c/p\u003e\u003cp\u003eSo, be mindful of how and where you link. By default, all hyperlinks are followed. But by adding a nofollow attribute, you signal the search engines not to follow the link or pass link equity. Typically the following links are a nofollow:\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eLinks to content deemed “untrusted.”\u003c/li\u003e\n\n\n\n\u003cli\u003ePaid or sponsored links to avoid selling your “vote” to Google.\u003c/li\u003e\n\n\n\n\u003cli\u003eLinks from user-generated content are susceptible to spam.\u003c/li\u003e\n\n\n\n\u003cli\u003eInternal “Sign in” and “Register” like, which are unnecessary for crawling and budget optimization.\u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eMeta Robots Tags\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eIn the robots meta tag, the “noindex” attribute tells the search engine not to index a page whereas a “nofollow” instructs them to not follow links on that page. While these tags don’t directly impact the ranking of that page, they influence how your site is seen by search engines. \u003c/p\u003e\u003cp\u003eFor instance, “noindex” can be helpful for pages with little user value or incomplete content. Using these tags provides control over how your site is viewed by search engines in different scenarios.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eClose pages that unreasonably waste the crawl budget.\u003c/li\u003e\n\n\n\n\u003cli\u003eClose unnecessary or unfinished pages with thin content of no value and no intent to appear in the SERPs.\u003c/li\u003e\n\n\n\n\u003cli\u003eEnsure not to restrict important pages from indexing. \u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003erel=”canonical” Link Tag\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eThe rel=”canonical” link tag indicates the preferred version of a page for search engines, essential when multiple URLs or similar content exist. While internal duplicate content is leniently handled, specifying the preferred URL avoids uneven crawling. \u003ca href=\"https://tools.nextgrowthlabs.com/reverse-engineering-high-traffic-content-from-a-keyword-perspective/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003eThis prevents penalties and also simplifies the tracking performance metrics. Additionally, this tag helps consolidate efforts, transferring link signals to the preferred version and steaming your SEO strategy efficiently. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003ePages with similar content on the same topic or subject. \u003c/li\u003e\n\n\n\n\u003cli\u003eDuplicate pages are available under multiple URLs.\u003c/li\u003e\n\n\n\n\u003cli\u003eVersions of the same page with session IDsor other URL parameters that do not impact content. \u003c/li\u003e\n\n\n\n\u003cli\u003eMake use of canonical tags for near duplicate pages. \u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eSchema Markup\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eSchema markup organizes webpage data for search engine recognition, providing a dual benefit of improved UX and significant SEO value. With respect to the semantic web, structured data aids search engines in understanding content beyond keywords. Rich snippets, enhanced by schema tags, offer informative SERP results, positively influencing user behavior factors and ultimately impacting search engine rankings\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eCreate a map consisting of your most important pages and deduce the concepts relevant to them.\u003c/li\u003e\n\n\n\n\u003cli\u003eImplement the markup carefully and use online tools if required. \u003c/li\u003e\n\n\n\n\u003cli\u003eTest the markup to ensure it isn’t misleading or not added properly.\u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eSocial Media Meta Tags\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eOpen Graph, initially introduced by Facebook and now recognized by Linkedin, controls how a page appears when shared on social media. Twitter cards, exclusive to Twitter, offer similar enhancements. Key Open Graph tags include og:title, og:url, og:description, and og:image. \u003c/p\u003e\u003cp\u003eUtilizing these specific social media meta tags doesn’t impact search engine rankings but significantly increases CTR and UX by shaping how your links appear to your audience. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eAdd relevant metadata using Open Graph protocol, and test the URL to see how it’ll be displayed.\u003c/li\u003e\n\n\n\n\u003cli\u003eSet up Twitter cards and validate them once done.\u003cbr\u003e\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eViewport Meta Tag\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eAccording to the viewport meta tag definition, it allows you to control how a page is scaled and displayed on devices. “Width=device-width” matches the page to the screen’s width and “initial scale=1” establishes a 1:1 relationship, considering screen orientation. \u003c/p\u003e\u003cp\u003eWhile this tag does not directly impact rankings, it plays a critical role in user experience, especially with the rise of mobile browsing. Negling the viewport meta tag may affect the CTR and impact bounce rates, making it an essential element for user satisfaction.\u003c/p\u003e\u003c!DOCTYPE html PUBLIC \"-//W3C//DTD HTML 4.0 Transitional//EN\" \"http://www.w3.org/TR/REC-html40/loose.dtd\"\u003e\n\u003chtml\u003e\u003cbody\u003e\u003ch2 class=\"wp-block-heading\" id=\"conclusion\"\u003e\u003cstrong\u003eConclusion\u003c/strong\u003e\u003c/h2\u003e\u003c/body\u003e\u003c/html\u003e\n\u003cp\u003eThus, the list of meta tags mentioned in this blog plays a vital role in SEO. Carefully understand how each of these tags is used. Utilize the best practices to elevate the rankings of your webpage as well as increase audience engagement. \u003c/p\u003e\n\u003cdiv class='yarpp yarpp-related yarpp-related-website yarpp-template-yarpp-template-suggested-blog'\u003e\n\n\u003cstyle\u003e\n.fixed-card {\n display: flex;\n flex-direction: column;\n}\n\n.fixed-card .card-info {\n flex-grow: 1;\n display: flex;\n flex-direction: column;\n}\n\n.card-title {\n font-size: 18px;\n font-weight: 600;\n margin-bottom: 10px;\n line-height: 1.3em;\n max-height: 2.6em; /* ~2 lines */\n display: -webkit-box;\n -webkit-line-clamp: 2; /* Number of lines */\n -webkit-box-orient: vertical;\n}\n\n.card-excerpt {\n font-size: 14px;\n color: #666;\n line-height: 1.4em;\n margin-top: auto;\n max-height: 4.2em; /* ~3 lines */\n display: -webkit-box;\n -webkit-line-clamp: 3; /* Number of lines */\n -webkit-box-orient: vertical;\n}\n\n.card-image img {\n width: 100%;\n height: 250px;\n object-fit: contain; /* keep image aspect inside box */\n}\n\u003c/style\u003e\n\n\u003ch3 id=\"related-posts\"\u003eRelated Posts\u003c/h3\u003e\n\n \u003cdiv class=\"row\"\u003e\n \u003cdiv class=\"col-lg-4 col-md-6 mb-30 item-article\"\u003e\n \u003cdiv class=\"card-blog-grid card-blog-grid-3 hover-up fixed-card\"\u003e\n \n \u003c!-- Featured Image --\u003e\n \u003cdiv class=\"card-image\"\u003e\n \u003ca href=\"https://blog.nextgrowthlabs.com/launched-new-keyword-density-tool-for-seo-aso/\" title=\"Launched: New Keyword Density Tool For SEO \u0026 ASO\"\u003e\n \u003cimg width=\"300\" height=\"169\" src=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/04/Your-paragraph-text-9-300x169.jpg\" class=\"bd-rd8 wp-post-image\" alt=\"\" srcset=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/04/Your-paragraph-text-9-300x169.jpg 300w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/04/Your-paragraph-text-9-1024x576.jpg 1024w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/04/Your-paragraph-text-9-768x432.jpg 768w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/04/Your-paragraph-text-9-1536x864.jpg 1536w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/04/Your-paragraph-text-9-600x338.jpg 600w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/04/Your-paragraph-text-9.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" /\u003e \u003c/a\u003e\n \u003c/div\u003e\n\n \u003c!-- Card Info --\u003e\n \u003cdiv class=\"card-info\"\u003e\n \u003ca href=\"https://blog.nextgrowthlabs.com/launched-new-keyword-density-tool-for-seo-aso/\"\u003e\n \u003ch4 class=\"color-brand-1 card-title\"\u003eLaunched: New Keyword Density Tool For SEO \u0026 ASO\u003c/h4\u003e\n \u003c/a\u003e\n\n \u003cdiv class=\"mb-25 mt-10\"\u003e\n \u003cspan class=\"font-xs color-grey-500\"\u003eApril 30, 2025\u003c/span\u003e\n \u003c/div\u003e\n\n \u003cp class=\"font-sm color-grey-500 mt-20 card-excerpt\"\u003e\n The NextGrowth Labs Keyword Density Tool is a versatile online tool that serves as a valuable resource for both SEO (Search Engine Optimization) and ASO (App Store... \u003c/p\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003cdiv class=\"col-lg-4 col-md-6 mb-30 item-article\"\u003e\n \u003cdiv class=\"card-blog-grid card-blog-grid-3 hover-up fixed-card\"\u003e\n \n \u003c!-- Featured Image --\u003e\n \u003cdiv class=\"card-image\"\u003e\n \u003ca href=\"https://blog.nextgrowthlabs.com/different-types-of-keywords-in-seo/\" title=\"Types of SEO Keywords: Short-Tail, Long-Tail \u0026 Intent\"\u003e\n \u003cimg width=\"300\" height=\"169\" src=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-300x169.jpg\" class=\"bd-rd8 wp-post-image\" alt=\"Types of keywords in SEO\" srcset=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-300x169.jpg 300w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-1024x576.jpg 1024w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-768x432.jpg 768w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-1536x864.jpg 1536w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-600x338.jpg 600w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" /\u003e \u003c/a\u003e\n \u003c/div\u003e\n\n \u003c!-- Card Info --\u003e\n \u003cdiv class=\"card-info\"\u003e\n \u003ca href=\"https://blog.nextgrowthlabs.com/different-types-of-keywords-in-seo/\"\u003e\n \u003ch4 class=\"color-brand-1 card-title\"\u003eTypes of SEO Keywords: Short-Tail, Long-Tail \u0026 Intent\u003c/h4\u003e\n \u003c/a\u003e\n\n \u003cdiv class=\"mb-25 mt-10\"\u003e\n \u003cspan class=\"font-xs color-grey-500\"\u003eAugust 22, 2025\u003c/span\u003e\n \u003c/div\u003e\n\n \u003cp class=\"font-sm color-grey-500 mt-20 card-excerpt\"\u003e\n Keywords are essentially the first step when creating a successful search optimization strategy (SEO). Search engines like Google and Bing rely on users inputting search... \u003c/p\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003cdiv class=\"col-lg-4 col-md-6 mb-30 item-article\"\u003e\n \u003cdiv class=\"card-blog-grid card-blog-grid-3 hover-up fixed-card\"\u003e\n \n \u003c!-- Featured Image --\u003e\n \u003cdiv class=\"card-image\"\u003e\n \u003ca href=\"https://blog.nextgrowthlabs.com/semantic-seo-importance-modern-search-rankings/\" title=\"Semantic SEO: Why It’s Essential for Modern Search Rankings\"\u003e\n \u003cimg width=\"300\" height=\"169\" src=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-300x169.jpg\" class=\"bd-rd8 wp-post-image\" alt=\"semantic seo\" srcset=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-300x169.jpg 300w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-1024x576.jpg 1024w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-768x432.jpg 768w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-1536x864.jpg 1536w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-600x338.jpg 600w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" /\u003e \u003c/a\u003e\n \u003c/div\u003e\n\n \u003c!-- Card Info --\u003e\n \u003cdiv class=\"card-info\"\u003e\n \u003ca href=\"https://blog.nextgrowthlabs.com/semantic-seo-importance-modern-search-rankings/\"\u003e\n \u003ch4 class=\"color-brand-1 card-title\"\u003eSemantic SEO: Why It’s Essential for Modern Search Rankings\u003c/h4\u003e\n \u003c/a\u003e\n\n \u003cdiv class=\"mb-25 mt-10\"\u003e\n \u003cspan class=\"font-xs color-grey-500\"\u003eJuly 15, 2025\u003c/span\u003e\n \u003c/div\u003e\n\n \u003cp class=\"font-sm color-grey-500 mt-20 card-excerpt\"\u003e\n Understanding Semantic SEO Semantic SEO refers to the process of optimizing content based on the true intent behind search queries and the relationships between words.... \u003c/p\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n\u003c/div\u003e\n","title":"Different Meta Tags and Their Impact on SEO","excerpt":"\u003cp\u003e Meta tags are of different types and can be used to increase the visibility of a website of search engines. Their impact on SEO is undeniable; however, when not written property can negatively impact your website\u0026rsquo;s ranking. Let\u0026rsquo;s understand the importance of meta tags in SEO and how you can accurately write the different types. [\u0026hellip;] \u003c/p\u003e\n","seo":{"metaDesc":"Understand how meta tags influence SEO rankings and user engagement. Learn the role of title tags, meta descriptions, robots tags, and canonical tags in improving visibility, CTR, and search performance.","title":"Different Meta Tags and Their Impact on SEO - NextGrowthLabs","canonical":"https://blog.nextgrowthlabs.com/meta-tags-impact-on-seo/","metaRobotsNofollow":"follow","metaRobotsNoindex":"index","opengraphDescription":"Understand how meta tags influence SEO rankings and user engagement. Learn the role of title tags, meta descriptions, robots tags, and canonical tags in improving visibility, CTR, and search performance.","opengraphTitle":"Different Meta Tags and Their Impact on SEO - NextGrowthLabs","twitterDescription":"","twitterTitle":""},"currentLocale":"en","availableTranslations":[{"code":"en","locale":"en_US","slug":"meta-tags-impact-on-seo"}],"hasTranslations":false,"hreflangs":[{"hrefLang":"en","href":"https://blog.nextgrowthlabs.com/meta-tags-impact-on-seo"},{"hrefLang":"x-default","href":"https://blog.nextgrowthlabs.com/meta-tags-impact-on-seo"}]},"postDataContent":"\u003c?xml encoding=\"utf-8\" ?\u003e\u003cp\u003eMeta tags are of different types and can be used to increase the visibility of a website of search engines. Their impact on SEO is undeniable; however, when not written property can negatively impact your website’s ranking. Let’s understand the importance of meta tags in SEO and how you can accurately write the different types.\u003c/p\u003e\u003c!DOCTYPE html PUBLIC \"-//W3C//DTD HTML 4.0 Transitional//EN\" \"http://www.w3.org/TR/REC-html40/loose.dtd\"\u003e\n\u003chtml\u003e\u003cbody\u003e\u003ch2 class=\"wp-block-heading\" id=\"what-are-meta-tags\"\u003e\u003cstrong\u003eWhat are Meta Tags?\u003c/strong\u003e\u003c/h2\u003e\u003c/body\u003e\u003c/html\u003e\n\u003cp\u003eMeta tags are snippets of text that describe the content of a page. The term “meta” is derived from “metadata” which emphasizes the type of data these tags provide- data about the data on your page. They are essentially snippets of HTML code that are crawled by search engine robots like Google. \u003c/p\u003e\u003cp\u003eThese tags are not visible on the page’s content, such as blog posts, articles, or web pages. They are embedded in the page source code. These concise content descriptors play a critical role in informing search engines about the nature of a web page. Therefore, they influence the visibility of a web page on the search engine results page (SERPs). \u003c/p\u003e\u003cp\u003eThe distinction between visible tags and meta tags lies in their location within the HTML structure. Meta tags exclusively exist in the HTML, typically situated at the “head” of the page, making them visible only to search engines and individuals familiar with locating them. \u003c/p\u003e\u003c!DOCTYPE html PUBLIC \"-//W3C//DTD HTML 4.0 Transitional//EN\" \"http://www.w3.org/TR/REC-html40/loose.dtd\"\u003e\n\u003chtml\u003e\u003cbody\u003e\u003ch2 class=\"wp-block-heading\" id=\"how-do-google-meta-tags-impact-seo\"\u003e\u003cstrong\u003eHow Do Google Meta Tags Impact SEO?\u003c/strong\u003e\u003c/h2\u003e\u003c/body\u003e\u003c/html\u003e\n\u003cp\u003eMeta tags play a vital role in SEO by facilitating communication between search engine robots. They guide indexing decisions and provide important information about a page’s content. Meta tags that are well-written and configured properly enhance the understanding of webpage content, increasing the likelihood of higher rankings in search engine results. \u003c/p\u003e\u003cp\u003eMoreover, meta tags contribute to improved user experience by offering quality information in the search results. This leads to higher click-through rates (CTR) and a better overall website experience. However, not all meta tags influence SEO to which it’s important to know which ones are crucial and which have fallen out of use like the meta keyword tags. \u003c/p\u003e\u003c!DOCTYPE html PUBLIC \"-//W3C//DTD HTML 4.0 Transitional//EN\" \"http://www.w3.org/TR/REC-html40/loose.dtd\"\u003e\n\u003chtml\u003e\u003cbody\u003e\u003ch2 class=\"wp-block-heading\" id=\"how-to-write-meta-tags\"\u003e\u003cstrong\u003eHow to Write Meta Tags?\u003c/strong\u003e\u003c/h2\u003e\u003c/body\u003e\u003c/html\u003e\n\u003cp\u003eMeta tags are added to the \u003chead\u003e section of the page and can be written only in HTML code. To optimize your meta tags for better performance, focus on user-oriented content. Align your meta tags with the theme of the page and incorporate the main keyword or synonyms, especially in the title and meta description. \u003c/p\u003e\u003c!DOCTYPE html PUBLIC \"-//W3C//DTD HTML 4.0 Transitional//EN\" \"http://www.w3.org/TR/REC-html40/loose.dtd\"\u003e\n\u003chtml\u003e\u003cbody\u003e\u003ch2 class=\"wp-block-heading\" id=\"types-of-meta-tags\"\u003e\u003cstrong\u003eTypes of Meta Tags\u003c/strong\u003e\u003c/h2\u003e\u003c/body\u003e\u003c/html\u003e\n\u003cp\u003eFollow the below tips for useful meta tags and incorporate Google’s guidelines for improved rankings:\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eTitle Tags\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eThe meta title tag is the most important meta tag and anchor. The \u003ctitle\u003e element usually appears as a clickable headline in the SERPs, social networks, and browsers. Placed in the \u003chead\u003e of your webpage, it summarizes your page’s content. \u003ca href=\"https://tools.nextgrowthlabs.com/learn-everything-about-http-status-codes-and-their-importance/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003eWhile the impact of rankings has shifted, user behavior remains vital. Due to this, crafting a compelling title that elevates traffic and clicks as well as influences ranking is important. Note that Google no longer requires you to match exact keywords on the title tag, instead focus on the overall content. Do not confuse the title tag with heading 1 as this is only visible to users on the search results, but not within the page. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eCurate a unique title that describes the page’s content accurately and concisely.\u003c/li\u003e\n\n\n\n\u003cli\u003eThe title should attract the attention of users and increase the CTR of the page in the SERPs.\u003c/li\u003e\n\n\n\n\u003cli\u003eKeep the title length up to 50-60 characters.\u003c/li\u003e\n\n\n\n\u003cli\u003ePut important keywords in a natural manner and do not exceed or repeat keywords.\u003c/li\u003e\n\n\n\n\u003cli\u003eMake use of the brand name in the title as it positively impacts the search.\u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eMeta Description Tags\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eA meta description is also present in the \u003chead\u003e of a webpage and is displayed alongside a title and page URL. This tag provides a brief description of the page which is visible in the search results and gets displayed as a SERP snippet. \u003c/p\u003e\u003cp\u003eAlthough Google does not always display the content written by the author/creator, it may automatically generate meta descriptions by assessing the content of the page to meet the “quality” standards. The meta description impacts the number of clicks you get and if a user searches for a particular keyword in their query, the word will appear as bold in this tag.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eWrite meta descriptions in a way that reflects the value of the page and summarizes the content.\u003c/li\u003e\n\n\n\n\u003cli\u003eInclude important keywords at the beginning of the sentences in a natural way and remember to repeat them.\u003c/li\u003e\n\n\n\n\u003cli\u003eKeep the length of this description between 150-160 characters. \u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eHeading Tags (H1-H6)\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eHeading tags are meta tags in HTML that help in identifying the headings and subheadings within content. Although the use of H2-H6 tags is not that important to search engines, the H1 tag plays a key role in SEO. \u003c/p\u003e\u003cp\u003eAdditionally, these heading tags make it clear for readers to understand the content. They are like anchors in a wall of text and help in easy navigation of different sections on a page. As per Google’s recommendation, you can match your page’s title with H1 and change the order a little. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eKeep your headings relevant to the content or section they are describing.\u003c/li\u003e\n\n\n\n\u003cli\u003eEnsure your headings reflect the sentiment of the text rather than simply writing Chapter 1, Chapter 2, etc.\u003c/li\u003e\n\n\n\n\u003cli\u003eDo not overuse the tag and keywords. Keep it reliable for users. \u003cbr\u003e\u003ca href=\"https://tools.nextgrowthlabs.com/data-driven-revision-of-your-seo-title-and-meta-with-template/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e\u003c/a\u003e\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eImage Alt Attributes\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eThe image alt attribute is added to an image tag which describes the content of the image. The alt tag always needs to be contextually relevant and aligned with the image. They play a vital role in terms of on-page optimization as they are shown to visitors when an image can’t load, thereby providing integral information. The second is when search engines rely on alt attributes to understand images since they cannot “see” them.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eOptimize the prominent images that are likely to be looked up in Google Images search.\u003c/li\u003e\n\n\n\n\u003cli\u003eAdd alt text on pages where too much content is not present\u003c/li\u003e\n\n\n\n\u003cli\u003eKeep it descriptive and clear and use relevant keywords that align with the image and topic.\u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eNofollow Attributes\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eExternal links of your site impact SEO by showcasing credibility or devaluing content. Google penalizes manipulative linking, emphasizing genuine content. In the era of semantic search, linked sources contribute to context. \u003c/p\u003e\u003cp\u003eSo, be mindful of how and where you link. By default, all hyperlinks are followed. But by adding a nofollow attribute, you signal the search engines not to follow the link or pass link equity. Typically the following links are a nofollow:\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eLinks to content deemed “untrusted.”\u003c/li\u003e\n\n\n\n\u003cli\u003ePaid or sponsored links to avoid selling your “vote” to Google.\u003c/li\u003e\n\n\n\n\u003cli\u003eLinks from user-generated content are susceptible to spam.\u003c/li\u003e\n\n\n\n\u003cli\u003eInternal “Sign in” and “Register” like, which are unnecessary for crawling and budget optimization.\u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eMeta Robots Tags\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eIn the robots meta tag, the “noindex” attribute tells the search engine not to index a page whereas a “nofollow” instructs them to not follow links on that page. While these tags don’t directly impact the ranking of that page, they influence how your site is seen by search engines. \u003c/p\u003e\u003cp\u003eFor instance, “noindex” can be helpful for pages with little user value or incomplete content. Using these tags provides control over how your site is viewed by search engines in different scenarios.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eClose pages that unreasonably waste the crawl budget.\u003c/li\u003e\n\n\n\n\u003cli\u003eClose unnecessary or unfinished pages with thin content of no value and no intent to appear in the SERPs.\u003c/li\u003e\n\n\n\n\u003cli\u003eEnsure not to restrict important pages from indexing. \u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003erel=”canonical” Link Tag\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eThe rel=”canonical” link tag indicates the preferred version of a page for search engines, essential when multiple URLs or similar content exist. While internal duplicate content is leniently handled, specifying the preferred URL avoids uneven crawling. \u003ca href=\"https://tools.nextgrowthlabs.com/reverse-engineering-high-traffic-content-from-a-keyword-perspective/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e\u003c/a\u003e\u003c/p\u003e\u003cp\u003eThis prevents penalties and also simplifies the tracking performance metrics. Additionally, this tag helps consolidate efforts, transferring link signals to the preferred version and steaming your SEO strategy efficiently. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003ePages with similar content on the same topic or subject. \u003c/li\u003e\n\n\n\n\u003cli\u003eDuplicate pages are available under multiple URLs.\u003c/li\u003e\n\n\n\n\u003cli\u003eVersions of the same page with session IDsor other URL parameters that do not impact content. \u003c/li\u003e\n\n\n\n\u003cli\u003eMake use of canonical tags for near duplicate pages. \u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eSchema Markup\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eSchema markup organizes webpage data for search engine recognition, providing a dual benefit of improved UX and significant SEO value. With respect to the semantic web, structured data aids search engines in understanding content beyond keywords. Rich snippets, enhanced by schema tags, offer informative SERP results, positively influencing user behavior factors and ultimately impacting search engine rankings\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eCreate a map consisting of your most important pages and deduce the concepts relevant to them.\u003c/li\u003e\n\n\n\n\u003cli\u003eImplement the markup carefully and use online tools if required. \u003c/li\u003e\n\n\n\n\u003cli\u003eTest the markup to ensure it isn’t misleading or not added properly.\u003c/li\u003e\n\u003c/ul\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eSocial Media Meta Tags\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eOpen Graph, initially introduced by Facebook and now recognized by Linkedin, controls how a page appears when shared on social media. Twitter cards, exclusive to Twitter, offer similar enhancements. Key Open Graph tags include og:title, og:url, og:description, and og:image. \u003c/p\u003e\u003cp\u003eUtilizing these specific social media meta tags doesn’t impact search engine rankings but significantly increases CTR and UX by shaping how your links appear to your audience. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBest Practices:\u003c/strong\u003e\u003c/p\u003e\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eAdd relevant metadata using Open Graph protocol, and test the URL to see how it’ll be displayed.\u003c/li\u003e\n\n\n\n\u003cli\u003eSet up Twitter cards and validate them once done.\u003cbr\u003e\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eViewport Meta Tag\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eAccording to the viewport meta tag definition, it allows you to control how a page is scaled and displayed on devices. “Width=device-width” matches the page to the screen’s width and “initial scale=1” establishes a 1:1 relationship, considering screen orientation. \u003c/p\u003e\u003cp\u003eWhile this tag does not directly impact rankings, it plays a critical role in user experience, especially with the rise of mobile browsing. Negling the viewport meta tag may affect the CTR and impact bounce rates, making it an essential element for user satisfaction.\u003c/p\u003e\u003c!DOCTYPE html PUBLIC \"-//W3C//DTD HTML 4.0 Transitional//EN\" \"http://www.w3.org/TR/REC-html40/loose.dtd\"\u003e\n\u003chtml\u003e\u003cbody\u003e\u003ch2 class=\"wp-block-heading\" id=\"conclusion\"\u003e\u003cstrong\u003eConclusion\u003c/strong\u003e\u003c/h2\u003e\u003c/body\u003e\u003c/html\u003e\n\u003cp\u003eThus, the list of meta tags mentioned in this blog plays a vital role in SEO. Carefully understand how each of these tags is used. Utilize the best practices to elevate the rankings of your webpage as well as increase audience engagement. \u003c/p\u003e\n\u003cdiv class='yarpp yarpp-related yarpp-related-website yarpp-template-yarpp-template-suggested-blog'\u003e\n\n\u003cstyle\u003e\n.fixed-card {\n display: flex;\n flex-direction: column;\n}\n\n.fixed-card .card-info {\n flex-grow: 1;\n display: flex;\n flex-direction: column;\n}\n\n.card-title {\n font-size: 18px;\n font-weight: 600;\n margin-bottom: 10px;\n line-height: 1.3em;\n max-height: 2.6em; /* ~2 lines */\n display: -webkit-box;\n -webkit-line-clamp: 2; /* Number of lines */\n -webkit-box-orient: vertical;\n}\n\n.card-excerpt {\n font-size: 14px;\n color: #666;\n line-height: 1.4em;\n margin-top: auto;\n max-height: 4.2em; /* ~3 lines */\n display: -webkit-box;\n -webkit-line-clamp: 3; /* Number of lines */\n -webkit-box-orient: vertical;\n}\n\n.card-image img {\n width: 100%;\n height: 250px;\n object-fit: contain; /* keep image aspect inside box */\n}\n\u003c/style\u003e\n\n\u003ch3 id=\"related-posts\"\u003eRelated Posts\u003c/h3\u003e\n\n \u003cdiv class=\"row\"\u003e\n \u003cdiv class=\"col-lg-4 col-md-6 mb-30 item-article\"\u003e\n \u003cdiv class=\"card-blog-grid card-blog-grid-3 hover-up fixed-card\"\u003e\n \n \u003c!-- Featured Image --\u003e\n \u003cdiv class=\"card-image\"\u003e\n \u003ca href=\"https://blog.nextgrowthlabs.com/launched-new-keyword-density-tool-for-seo-aso/\" title=\"Launched: New Keyword Density Tool For SEO \u0026 ASO\"\u003e\n \u003cimg width=\"300\" height=\"169\" src=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/04/Your-paragraph-text-9-300x169.jpg\" class=\"bd-rd8 wp-post-image\" alt=\"\" srcset=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/04/Your-paragraph-text-9-300x169.jpg 300w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/04/Your-paragraph-text-9-1024x576.jpg 1024w, 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card-excerpt\"\u003e\n The NextGrowth Labs Keyword Density Tool is a versatile online tool that serves as a valuable resource for both SEO (Search Engine Optimization) and ASO (App Store... \u003c/p\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003cdiv class=\"col-lg-4 col-md-6 mb-30 item-article\"\u003e\n \u003cdiv class=\"card-blog-grid card-blog-grid-3 hover-up fixed-card\"\u003e\n \n \u003c!-- Featured Image --\u003e\n \u003cdiv class=\"card-image\"\u003e\n \u003ca href=\"https://blog.nextgrowthlabs.com/different-types-of-keywords-in-seo/\" title=\"Types of SEO Keywords: Short-Tail, Long-Tail \u0026 Intent\"\u003e\n \u003cimg width=\"300\" height=\"169\" src=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-300x169.jpg\" class=\"bd-rd8 wp-post-image\" alt=\"Types of keywords in SEO\" srcset=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-300x169.jpg 300w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-1024x576.jpg 1024w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-768x432.jpg 768w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-1536x864.jpg 1536w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO-600x338.jpg 600w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/05/Different-types-of-keywords-in-SEO.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" /\u003e \u003c/a\u003e\n \u003c/div\u003e\n\n \u003c!-- Card Info --\u003e\n \u003cdiv class=\"card-info\"\u003e\n \u003ca href=\"https://blog.nextgrowthlabs.com/different-types-of-keywords-in-seo/\"\u003e\n \u003ch4 class=\"color-brand-1 card-title\"\u003eTypes of SEO Keywords: Short-Tail, Long-Tail \u0026 Intent\u003c/h4\u003e\n \u003c/a\u003e\n\n \u003cdiv class=\"mb-25 mt-10\"\u003e\n \u003cspan class=\"font-xs color-grey-500\"\u003eAugust 22, 2025\u003c/span\u003e\n \u003c/div\u003e\n\n \u003cp class=\"font-sm color-grey-500 mt-20 card-excerpt\"\u003e\n Keywords are essentially the first step when creating a successful search optimization strategy (SEO). Search engines like Google and Bing rely on users inputting search... \u003c/p\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003cdiv class=\"col-lg-4 col-md-6 mb-30 item-article\"\u003e\n \u003cdiv class=\"card-blog-grid card-blog-grid-3 hover-up fixed-card\"\u003e\n \n \u003c!-- Featured Image --\u003e\n \u003cdiv class=\"card-image\"\u003e\n \u003ca href=\"https://blog.nextgrowthlabs.com/semantic-seo-importance-modern-search-rankings/\" title=\"Semantic SEO: Why It’s Essential for Modern Search Rankings\"\u003e\n \u003cimg width=\"300\" height=\"169\" src=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-300x169.jpg\" class=\"bd-rd8 wp-post-image\" alt=\"semantic seo\" srcset=\"https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-300x169.jpg 300w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-1024x576.jpg 1024w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-768x432.jpg 768w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-1536x864.jpg 1536w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO-600x338.jpg 600w, https://blogs.nextgrowthlabs.com/wp-content/uploads/2025/07/semantic-SEO.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" /\u003e \u003c/a\u003e\n \u003c/div\u003e\n\n \u003c!-- Card Info --\u003e\n \u003cdiv class=\"card-info\"\u003e\n \u003ca href=\"https://blog.nextgrowthlabs.com/semantic-seo-importance-modern-search-rankings/\"\u003e\n \u003ch4 class=\"color-brand-1 card-title\"\u003eSemantic SEO: Why It’s Essential for Modern Search Rankings\u003c/h4\u003e\n \u003c/a\u003e\n\n \u003cdiv class=\"mb-25 mt-10\"\u003e\n \u003cspan class=\"font-xs color-grey-500\"\u003eJuly 15, 2025\u003c/span\u003e\n \u003c/div\u003e\n\n \u003cp class=\"font-sm color-grey-500 mt-20 card-excerpt\"\u003e\n Understanding Semantic SEO Semantic SEO refers to the process of optimizing content based on the true intent behind search queries and the relationships between words.... \u003c/p\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n\u003c/div\u003e\n"},"__N_SSP":true},"page":"/[blogDetail]","query":{"blogDetail":"meta-tags-impact-on-seo"},"buildId":"_3EFXCdlxyjczayH1H15H","assetPrefix":"https://blog.nextgrowthlabs.com","isFallback":false,"gssp":true,"scriptLoader":[]}</script></body></html>
