Google Ads Refund Time and Process
Introduction
If you are running Google Ads campaigns in India, tax is deducted at source (TDS) on your advertising spend. To claim this TDS refund from Google, you must submit the required documents for each financial year and follow the proper process. This guide explains the step-by-step process and provides a ready-to-use email template.
Steps to Claim Google Ads TDS Refund
- Prepare Form 16A
- Collect Form 16A for the respective financial year (Q1, Q2, Q3, and Q4).
- Ensure every page of each form is digitally signed.
- Scan the Forms
- Scan all digitally signed copies clearly in PDF format.
- Email the Documents
- Send the scanned copies to ads-support@google.com.
- Include all relevant Google Ads account details (Manager ID and Customer IDs).
- Follow Up with Google
- After sending the email, follow up with the Google Ads Support team via email and phone calls.
- Refund processing can take several weeks, so regular follow-up is important.
Google Ads TDS Refund Email Template
Subject: Request for TDS Refund – Google Ads Account [CID: _____] for FY [20YY-20YY] (Q1-Q4)
Hi Team,
Please find below our Google Ads account details. We request a TDS refund for FY [20YY-20YY] (Q1, Q2, Q3 & Q4).
Manager Account ID: [YOUR_MANAGER_ACCOUNT]
Google Ads Customer Account IDs:
CID: [Enter Customer ID – available at the top right of your Ads account]
[Add any additional CIDs in the same format]
Attached are the digitally signed Form 16A documents for FY [20YY-20YY] (Q1-Q4).
Kindly let us know if you require any further details.
Regards,
Important Notes
- Refund processing can take 4–12 weeks, depending on Google’s internal review.
- Always send the request from the email ID registered with your Google Ads account.
- Keep a record of all emails and acknowledgments for future reference.
- Google may request additional documents such as PAN or GST details.
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