
<p>Before launching your new app, to provide a trusted user experience, the app stores review all the apps: the updates in the app, in-app purchases, and events. The review time may differ for each application and store. On average, 50% of apps are reviewed within 24 hours, and 90% are reviewed within 48 hours. Although in some exceptional cases, the store might take four to five days to review an app.</p>



<p>There are certain guidelines for the app developers to follow. Follow these to make your review process a cakewalk. Check the status updates in the app Store Connect.</p>



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<html><body><h4 class="wp-block-heading" id="steps-to-prepare-for-app-review"><strong>Steps to prepare for app review</strong></h4></body></html>




<ul class="wp-block-list">
<li>Complete all the app information and metadata fields with accurate data.</li>



<li>Update the correct contact information.</li>



<li>Keep ready an active demo account with login information and other resources needed for the review.</li>



<li>Enable backend services so that they are accessible during the app review.</li>



<li>Mention in the review notes in-app purchase information with the required documentation.</li>



<li>Make sure the details are complete and guidelines are followed in the documentation, e.g. development guidelines, design guidelines, brand and marketing guidelines</li>
</ul>



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<html><body><h4 class="wp-block-heading" id="submitting-the-app"><strong>Submitting the app</strong></h4></body></html>




<ul class="wp-block-list">
<li>Manage your submissions and communication on the review page.</li>



<li>Submit pointers, e.g. custom product pages, in-app events, and product page optimization.</li>



<li>Include multiple items in one submission.</li>



<li>View the history of submissions and messages from the review.</li>



<li>Remove previously unaccepted items.</li>
</ul>



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<html><body><h4 class="wp-block-heading" id="avoid-common-errors-before-submissions"><strong>Avoid common errors before submissions</strong></h4></body></html>




<ul class="wp-block-list">
<li>Check for broken links and placeholder content which are not yet ready.</li>



<li>Make sure you have entered the required details and followed guidelines for the kid’s category and third-party ads.</li>



<li>Provide necessary license and authorization documentation wherever applicable.</li>



<li>Give accurate screenshots and data access requests.</li>



<li>The privacy policies should adhere to the app store guidelines.</li>



<li>Do not repeat submissions for similar apps.</li>



<li>Provide a better user experience, and the app should not mislead the users.</li>



<li>The correct legal entity must submit.<a href="https://tools.nextgrowthlabs.com/app-rank-tracker/" target="_blank" rel="noreferrer noopener"></a></li>
</ul>



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<html><body><h4 class="wp-block-heading" id="points-to-note-after-the-submission"><strong>Points to note after the submission</strong></h4></body></html>




<p>The review time may differ due to complexity of the app. The completion of application details also affects the time consumed for review.</p>



<ul class="wp-block-list">
<li>Check the status updates in the app Store connect.</li>



<li>Request an expedited review for quick results.</li>



<li>According to the release date, the application will appear in the store after the review process.</li>



<li>Submit an appeal if you are unsatisfied with the app review.</li>
</ul>


App Review Time in Google and Apple App Store

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